Head of Communications - M
Job Description :
An experienced communications professional, storyteller and brand/experience builder. The incumbent will be responsible for leading the communications unit in building the narratives and amplifying the “Malaysia Healthcare” brand messaging and narratives as a top-of-mind experience to position Malaysia as the Premium Medical Tourism destination.
Nurturing a strong industry network with industry stakeholders and develop an enviable corporate image by developing and executing effective communication and media relations programmes. Reporting to Vice President of Marketing and Communications, he/she sets the communications strategies, to create compelling and impactful communications across all channels.
He/ She will be responsible to lead and manage the following units:
- Public Relations and Media Content Communications
- Brand, Digital, Social Media and Creative Communications
- Oversee the overall strategy and operations for the Communications Unit
- Oversee management of all public-facing communications funnels including media, website and social media.
- Oversee and manage department budget planning.
- Build and nurture a team towards excellence.
- Ensure communication strategy is consistent and reflects the organisation’s strategic vision.
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
- Coordinate all public relations activities.
- Direct social media team to engage audiences across traditional and new media.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Manage media inquiries and interview requests.
- Document presence of companies at events, conferences, and speaking engagements.
- Advocate on behalf of the company brand with external stakeholders and the media across all communication channel and vehicle.
- Create content for press releases, by-line articles and keynote presentations.
- Monitor, analyse and communicate PR results on a quarterly basis.
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness.
- Ensure consistent framing of messages.
Qualification :
Skills:
Details
Salary up to :
Not disclosed.
Experience:
10 - 20 Years
Job Category:
Communication, Public Relation & Publishing
Posted:
4 months, 16 days ago
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