Leading the corporate planning team, formulates business strategies, conducts market analysis, and works closely with seniormanagement to align organizational goals with strategic initiatives.

To ensure the company's strategic execution plans enhance operational efficiency and maintain the company's competitive edge.

Roles & Responsibilities:

1. Lead the formulation, development, and implementation of corporate strategies aligned with Pernas' objectives and vision.

11. Conduct in-depth market research and competitive analysis to guide the development of business strategies and identify emerging opportunities for growth.

111. Conduct research and analysis on market trends, policy developments, and industry changes to keep the organization aheadof competitors by identifying shifts in industry dynamics and leveraging new opportunities.

1v. Evaluate and recommend potential areas for expansion, partnerships, and diversification in line with the company's mission and goals.

v. Collaborate with senior management and other key departments (e.g., Business, Finance, Operations) to ensure that thecorporate strategy plan is in line with the overall business goals and operational capabilities.

v1.     Monitor the implementation of strategic initiatives and ensure alignment with the company's core objectives.

v11.    Track the performance of strategic initiatives through company, division, department KPI and other metrics.

v111.   Regularly report progress and strategic insights to senior management, providing recommendations for adjustments orenhancements.

1x.     Prepare comprehensive reports on the status of strategic initiatives for the board and other stakeholders.

1. Work closely with the CEO, CFO, and Senior Management to ensure that the corporate strategy is fully aligned with theoverall business direction.

x1.     Advise senior management on strategic decisions related to business development, resource allocation, and operational improvements.

x11.    Identify potential risks associated with strategic initiatives and develop effective risk management strategies.

x111.   Ensure all business strategies comply with Pernas policies, legal regulations, and industry standards.

xiv. Oversee the budget for corporate planning and ensure efficient allocation of resources to support strategic projects.

xv.  Ensure that all strategic initiatives are adequately funded and resourced to achieve desired outcomes.

xvi.  Manage the communication of changes and ensure that employees and stakeholders are aligned with strategic changes/updated.