Job Purpose

• To drive business development initiatives and expand the hospital’s market presence.
• To foster strategic partnerships, cultivate relationships with key stakeholders, and develop innovative strategies to enhance the hospital’s competitive position in the healthcare industry.
• To conduct market research, analyze industry trends, and assess the feasibility of new business initiatives.

Responsibilities

• Assist the Director of Business Development in developing and implementing comprehensive business development strategies to achieve the hospital’s growth objectives.
• Conduct market research and analysis to identify potential business opportunities, market trends, and competitive threats.
• Collaborate with cross-functional teams to assess the feasibility and viability of new business initiatives and partnerships.
• Build and maintain strong relationships with key stakeholders, including physicians, healthcare organizations, insurers, and community leaders.
• Identify and pursue opportunities for strategic alliances and partnerships to expand the hospital’s service offerings.
• Develop and deliver compelling presentations and proposals to potential partners, visitors, and clients.
• Support the negotiation and execution of contracts and agreements with external partners.
• Monitor and evaluate the performance of business development initiatives and make recommendations for improvements.
• Stay abreast of industry trends, regulatory changes, and emerging technologies that may impact the hospital’s business development efforts.
• Assist in the preparation of business development reports and presentations for senior leadership and hospital management.
• Lead the outstation market business development efforts in specific regions, including East Malaysia, East Coast of Peninsular Malaysia, Perak, Negeri Sembilan, Melaka & Johor.
• Develop and implement tailored business development strategies to penetrate the outstation markets and increase the hospital’s market share.
• Identify and engage with key stakeholders in the outstation regions, including government agencies, local healthcare providers, and community leaders to drive patient referrals to the hospital.
• Collaborate with internal teams, including corporate communication, operations, and clinical departments, to ensure seamless delivery of services to outstation patients.
• Track and analyze key performance indications (KPIs) for the outstation markets, including revenue growth, patient volumes, and market share, and provide regular reports to senior management.
• Travel frequently to the assigned regions to build relationships, attend industry events, and conduct market visits.

Qualifications

• A recognized Diploma or Degree in Marketing, Business Admin, Management, or equivalent.
• Min 10 years of working experience in business development or related fields at a managerial level, preferably in the healthcare or related industry.
• Highly motivated, aggressive, committed, and numbers & results-driven.
• Excellent communication and interpersonal skills, strong presentation, and negotiation skills.
• A strategist with strong business acumen, problem-solving, and analytical ability.
• Willing and able to travel for work purposes.