Develop, drive and execute MyFranchise’s annual, medium-term, and long-term strategic plans to ensure the attainment of the company’s mission and goals.

Drive and manage overall operations performance of MyFranchise to enhance MyFranchise shareholders values and profitability.

Identify and recommend growth and new business venture / investment / acquisition opportunities to improve profitability and strength of MyFranchise’s portfolio.

Drive talent management effort by mentoring and coaching MyFranchise employees and motivate and inspire them towards achieving MyFranchise’s mission and goals.

Drive a culture of focusing on high performance and revenue generation in MyFranchise to ensure productivity and profitability of the company.

Manage performance barriers and risks by taking an integrated view of all the uncertainties that exist across MyFranchise and develop plan to mitigate the risks.

Drive continuous improvement on MyFranchise’s policies, processes, practices, and system to enhance productivity and efficiency of the Company.

Build trust and collaborate with the Board on developing a forward-looking agenda on MyFranchise’s strategy, operations, culture, talent, and resilience, to create long term value for the company.

Develop and manage strategic relationships with key external stakeholders, including Franchise network, entrepreneurs, etc. to establish strategic synergy and collaborations in businesses.