1. International Marketing Strategy:

Develop and implement comprehensive marketing strategies to attract international students.

Conduct market research to identify target regions and demographics.

Analyse competitor activities and industry trends to enhance the university’s global positioning.

2. Student Recruitment & Engagement:

Plan and execute marketing campaigns for student recruitment.

Collaborate with international student recruitment agencies, embassies, and educational consultants.

Organize and participate in international education fairs, webinars, and recruitment events.

3. Brand Management & Communications:

Ensure consistent brand messaging across international markets.

Develop marketing content, including brochures, digital ads, social media, and website materials.

Work with internal teams to create multilingual marketing materials.

4. Partnerships & Collaborations:

Establish and maintain relationships with international institutions, government agencies, and corporate partners.

Support exchange programs and international academic partnerships.

5. Budget & Performance Management:

Develop and manage the international marketing budget.

Track and analyse marketing performance metrics.

Prepare reports and presentations on campaign effectiveness and student recruitment data.

6. To undertake any and all other duties and responsibilities as so instructed by the superior/ management.

The Manager of International Marketing is responsible for developing and executing strategic marketing initiatives to promote the university's brand, programs, and services to international audiences. This role will focus on student recruitment, partnerships, and enhancing the institution’s global presence. The candidate must possess strong leadership, analytical, and cross-cultural communication skills.