a. Responsible for the Agency

i. Sets the overall objectives of the company

ii. Oversees the business operations locally and overseas (if applicable).

iii. Ensures the delivery of our client'’s strategy, business plans and financial performance (where applicable)

including managing revenue/cost/ business profitability and managing business performance.

iv. Owns the agency’s KPIs, financials and value/cost effective management of resources.

v. Leads the organisation to excellence.

vi. Upholds and embraces the R.I.T.E corporate values – Respect, Integrity, Teamwork and Excellence.

vii. Accountable to the Board of Directors and the Government of Malaysia.

b. Builds a sustainable Industry

i. Leads and oversees the short-term and long-term strategies and policy reforms towards achieving the nation’s vision.

ii. Ensures an inclusive strategy that benefits the industry.Communicates and aligns our collective plan across the industry.

Drives the medical tourism agenda as a national agenda.

c. Stakeholder engagement

i. Builds and manages key stakeholders (Ministries, government agencies, states, private sectors and international organisations) and ecosystem partners.

ii. Brings together stakeholders and partners to collaborate and drive the national agenda for effective strategies and impactful action plans.

d. Our Client's Brand

Expands Malaysia Healthcare as the trusted brand internationally for healthcare travel. Positively advocates the brand and the organisation at local and international platforms.

Continuously go beyond in delivering the Healthcare brand promise.

e. Manages risks and compliance

i. Responsible for the reputational, operational, financial and exposure risks of the company and brand, whether locally or in overseas.

ii. Overall responsibility for the corporate governance and compliance of the agency with the various best practices, policies, code of conducts and applicable laws by allocating sufficient resources and ensures an effective framework.

f. Additional Responsibilities

i. Undertake other strategic duties as directed by the BOD.