• Develops, build and strategically manages business relationship with potential clients within the territory for the purposes of generating

sales and business development

• Identifies, evaluate and manage business opportunities/leads in securing sales pipeline in line with short and long-term financial goals

• Maintains and increases the revenue and gross profit of each key account, ensuring they remain profitable in line with the annual

revenue/profit targets

• Acts as the primary source of information for the company regarding client’s expectations, needs and challenges, market and price

developments, competitive activities and identification of opportunities and threats

• Initiates business cases and plans for chosen accounts and carries out detailed analysis (net sales, gross & net profit margins) for decision

making

• Assists in the development of product/service vision, strategy, roadmap and execution plan

• Conducts cold calls and sales pitches to potential clients

• Manages the negotiation process. Prepares contracts, providing input on pricing and contract terms. Identifies upselling opportunities and

manage contract renegotiations with existing clients

• Manages the improvement of current business development/sales processes and cross-functional collaboration to drive efficiency

• Performs competitive analysis and collates market benchmark data to determine client needs and price structures

• Gathers and analyse data from available resources to enhance service positioning